Rewritten Article: Campaign Highlights for YOU WANNA and CATCH Collaboration

Russian journalist Ksenia Sobchak has become the face of a fresh collaboration between the YOU WANNA clothing line and the CATCH communication agency, a development shared with media by the brand’s press service. In this new campaign, Sobchak is joined by Victoria Shelyagova, with both figures representing the distinctive character and fearless attitude of the fashion line alongside the celebratory energy of the communication team. The shoot shows Sobchak in a lace dress paired with a denim skirt, a simple T-shirt, and striking gloves, staged atop a giant cake that serves as a bold, unconventional backdrop meant to fuse playfulness with high fashion. This visual concept underscores the campaign’s intent to mix edginess with a sense of feast-like drama, attracting attention through dramatic contrast and memorable imagery. The partnership signals a deliberate cross-pollination between fashion and public relations, emphasizing how a brand can leverage personality and setting to create a lasting impression. The campaign’s core mood is one of audacious charm, where couture textures and casual silhouettes collide in a way that invites onlookers to rethink everyday style narratives. According to the designers, the combination of lace, denim, and metallic finishes is designed to highlight both feminine finesse and urban resilience, while the oversized cake platform adds a layer of whimsy that amplifies the overall spectacle. This concept aligns with the capsule’s five bold pieces, featuring lace skirts and dresses, distinctive long sleeves, and a pierced-shirt design. Each item is crafted to be worn in bold, striking ensembles that stand out in social feeds and editorial spreads alike, offering creative versatility for modern wardrobes. The the capsule is marketed as a compact, high-impact collection that invites fashion enthusiasts to experiment with contrasts and textures, integrating statement pieces with more subdued basics to build expressive looks that travel well from day to night. The styling choices are described as a nod to fearless fashion storytelling, where texture, silhouette, and accessory choices reinforce a mood rather than a single trend. Observers note that the capsule’s color and material combinations work together to create a cohesive line that still allows for individual expression in each wearer’s personal style. The campaign’s visual language conveys a sense of confidence and playfulness, suggesting that fashion can be both a statement and a party. The shoot’s setting and wardrobe choices aim to communicate that the YO U WANNA brand and CATCH agency value bold experimentation and a willingness to push conventional boundaries in pursuit of memorable, shareable imagery. The five-piece lineup is presented as an invitation to mix and match across looks, encouraging consumers to combine lace, leather, and metal accents in ways that are unexpected yet cohesive, ensuring the collection remains versatile for various occasions. The collaboration is framed as more than a simple advertising effort; it is positioned as a creative dialogue between fashion and communications, where each element reinforces the others and amplifies the intended message. In parallel to the campaign visuals, Sobchak has recently appeared in public with her husband Konstantin Bogomolov. For evening appearances she chosen a long skirt paired with a leather jacket and a turtleneck, completing the outfit with gold boots and a quilted bag. Her hair was straightened and makeup was done for a polished, evening-ready look. Social media followers commented on the journalist’s sophisticated approach, highlighting the balance between classic elegance and contemporary edge. This public image accompanies the campaign narratives, suggesting a broader strategy to present Sobchak as a versatile fashion icon capable of moving between high-profile events and collaborative brand shoots. The fashion journey around Sobchak is framed by a sense of ongoing visibility and evolving stylistic experimentation, reinforcing her role as a dynamic figure in contemporary media and fashion discourse. Earlier remarks from Sobchak had drawn attention to the social importance of gossip in public life, a topic she has revisited in relation to media cycles and celebrity culture. The statements reflect a broader conversation about how information, rumors, and public perception shape the narratives surrounding public figures, brands, and campaigns. The campaign, through its bold visuals and strategic partnerships, invites audiences to consider how style, media presence, and collaborative ventures intersect to create compelling brand stories. The approach underscores a deliberate effort to leverage celebrity influence, fashion storytelling, and media engagement to cultivate a distinctive identity for both the YOU WANNA label and the CATCH agency, while inviting audiences to engage with the collection on social platforms and in feature editorials.