Lyst, the online fashion platform, has released a ranking of the globe’s most popular fashion brands. The list has been officially published on the site.
Italian label Prada secured the top spot. In the last quarter, Prada staged an exhibition titled Pradasphere II in Shanghai and announced a collaboration with American company Axiom Space aimed at developing spacesuits for NASA missions. The brand also rolled out an ad campaign featuring Maya Hawke, Damson Idris, Louis Partridge, and Kim Tae-ri.
Miu Miu claimed second place, with Loewe ranking third. The quarter-end list for 2023 also highlighted brands such as Bottega Veneta, Moncler, Saint Laurent, Versace, Jacquemus, Burberry, Valentino, Gucci, Balenciaga, Diesel, Skims, Dior, Louis Vuitton, UGG, The Row, JW Anderson, and Fendi.
Earlier in January, The Cut’s editors named the most stylish celebrities of 2023, with Timothée Chalamet topping the list of best-dressed stars.
There were quirky comparisons, including a humorous note that UGG boots once sold for 53 thousand rubles, jokingly contrasted with beer foam.