Barbie doll has gone through many changes over the past 63 years, changing many professions and even World War II. Elizabeth did, but apparently never was as popular as it is now. All thanks to the barbikor style (barbiecore – English) or simply the fashion for anything pink. Pink clothes, shoes, manicures, cosmetics, hair, furniture and even whole houses.
The stars of cinema and fashion have happily embraced this trend after calm blooms in a pandemic. Now, according to many fashion analysts, hot pink will stay with us for more than a season. This is confirmed by statistics on the Internet. as he wrote www, videos with the hashtag barbiecore received 17.8 million views on TikTok. On the overseas platform ShopStyle, demand for pink rose 44% for dresses and 31% for suits. He said that in Russia, in the first half of 2022, the demand for clothes, shoes and various accessories in pink colors has grown exponentially.
“Most in the first 6 months, Russian women ordered dresses, blouses, tops, cardigans and skirts in pink tones. Demand for turtlenecks (+1029%), bodysuits (+969%), slip dresses (+680%), skirts (+389%) and tiaras (+234%) in bright pink colors increased at the most dynamic pace.” — in press service is specified.
Why is pink in fashion?
In answering this question, it can be noted in many respects, thanks to the creative director of Valentino Pierpaolo Piccioli. For the Italian fashion house’s Fall-Winter 2022 fashion show, the designer developed her own shade of pink with the Pantone Color Institute, calling it Pink PP. In keeping with the best tradition of global brand marketing strategy, Piccioli invited top influencers and stars to the show in Rome sitting front row in his signature shade.
Anne Hathaway came in a mini dress with sequins and high platform shoes, while Zendaya came in a three-piece suit with floral patches. Anna Wintour was almost the only star on the show to neglect this trend.
But Piccioli’s idea was noticed by everyone: social networks were flooded with photos of stars in bright pink outfits, and fast fashion brands hastily began posting their collections. Russian brands Zarina, Lichi, Lime, Sela and To be bloom are already pink cashmere sweaters, wool dresses,
Polina Fedotova, fashion expert at Lamoda, has her own unique take on popularizing the barbicore style. In his opinion, its formation was influenced by the infantile trend in clothing and the age zero.
“Cargoes, miniskirts, tops, low waists, sequins and of course baby pink are back in wardrobes. Perhaps this is one of the most popular shades of the last season, and not only the noble images in pink, but also the real charm of the 2000s. He was the one who got the name “Barbicore,” he said.
what about cinema
A new surge in popularity in the doll world coincided with the filming of the movie “Barbie” with Margot Robbie in the lead and Ryan Gosling in the image of Ken. Although the picture will only be released in the summer of 2023, at the end of June, photos of the actors in puppet costumes went viral on the Internet, warming the audience even more.
“It means only one thing: the world was ready for the barbicore and it deals with both childhood and the naive aesthetic associated with everything artificial,” says stylist and fashion historian Yana Demchenko. We’ve long been accustomed to photographing celebrities like Kim Kardashian in clothes that don’t fit with real life. And not only dresses in which you can not sit, but also hair of the most unnatural shades look good only in pictures for social networks. ”
According to Google Trends quoting from the insideThe number of searches for the word “barbicore” skyrocketed in mid-June and continued to increase over the next month.
“It’s more interesting to look at what Ryan Gosling and Margot Robbie wore on the Barbie set than at the gala,” one Twitter user said. By the way, Gosling wore pink not only on the set, but also during the promotion of another film – The Gray Man.
Still, Daniel Craig has become the most fashion-conscious person in the film industry. He wore a pink Anderson & Sheppard jacket at the premiere of No Time To Die in 2021.
How to be trending without being crazy
In Russia, a person on the street in the form of a Barbie doll is more likely to cause not interest, but grins and sideways glances, so it will be ideal for parties.
“When it comes to total pink bows, glamorous fuchsia high-heeled sandals and small rhinestone bags, this is the category of things that are great for parties and occasions where there is a desire and opportunity to pamper yourself,” says Yana Demchenko. “You don’t have to put up with the whole Babri look: Wear baby pink jumpsuit shoes for a special occasion, but next time it’s better to pair them with a tuxedo or neo-Victorian dress.”
The stylist says the safest way is to try a hot pink color with sportswear. For example, you can buy sneakers, leggings, swimsuits or olympic jackets in the style of the barbie.
“I think deliberately puppet things will look best on open and ironic girls with a lively character. Age or excessive severity on the face can cause disharmony, arguing with the barbicore style. I can say that this trend is not for beginners, and it is better to put it in your wardrobe in cases where everything is there and you can entertain yourself with this game in childhood, ”said Yana Demchenko.