Plenary session “Fashion Flow. Promotion from the new generation” took place within the framework of the international BRICS+ Fashion Summit forum held in Moscow.
The event was attended by editor-in-chief of Moskvichka magazine Darina Alekseeva, media producer Evgenia Plotnikova, founder of PR agency People’s Revolution Kelly Catron and other professionals in their field. The moderator of the meeting was Maria Morgun, who is also the program director of the Moskvichka club.
The session was devoted to discussing modern formats for the promotion of specific brands. At the event, participants exchanged views on the most popular platforms for publishing fashion content, especially for the so-called “digital generation”, and the adaptation of relevant companies to changes.
“I think everyone is aware of this issue [сессии] Highly relevant, Gen Z, the youngest bloggers, influencers are literally changing the landscape of the fashion industry with their own hands,” Morgun said at the beginning of the meeting.
In turn, Alekseeva called Telegram messenger the best platform for promoting brands in current conditions. According to him, this service allows companies to establish long-term cooperation with potential customers who are unfamiliar with the idea behind their products.
“To shoot loudly at him <…> “Keep in constant contact with the audience, warm up the audience with news from offline events and communicate through various media channels,” added the editor-in-chief of Moskvichka.
He also explained that companies should not forget publications in magazines. In particular, Moskvichka has pages on various social networks and a YouTube channel. Additionally, Alekseeva announced that an innovative digital version of the publication will be released soon.
Moreover, Catron’s justification aroused interest among the guests of the event. One of the most famous public relations experts in the field of fashion in the United States drew attention to the need to bring Russian brands to the global market. As the expert said, after returning home, he plans to take measures to “open the door a little more” to companies from the Russian Federation.
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