With 40 million followers and 7 billion views on YouTube, more than 15 million fans on Twitter and Instagram, and 10 million on Twitch, Ruben Doblas Gundersen better known as Rubius was named one of the leaders of his generation by ‘Time’ magazine in 2016. As one of the most famous Spanish content creators on the networks at the age of 32, his success began to take shape ten years ago when he started uploading Skyrim videos to YouTube. Amazon Prime Video documentary takes stock of these intense final years of one of the leading ‘influencers’ in Spain ‘Ruby X’It will be released on Friday, July 22.
To do this, El Rubius takes a journey into his past. Because although he was born in Mijas (Malaga) in 1990, he spent some of his childhood and adolescence in Ankara. Bergen (Norway), a city she revisits in this documentary with her mother and recalls anecdotes like the summer she worked as an assistant on Norwegian trams to pay for a 3D animation course. Even then, as a young man struggling to socialize, he knew he wanted to devote himself to audiovisual communication, although he could not imagine that the videos he would record locked in his room would make him rich and famous.
In fact, he admits his first check when he gets home. YouTube Because of the subscriptions to his burgeoning channel, his family thought it was a pyramid scheme. Those were a few years when the ‘online’ entertainment industry was still in its infancy and few could have predicted the revolution that would be created by young people who had no other purpose than to have fun, and who were practically unwittingly establishing a new industry. . Meanwhile, it’s an industry that is solving the lives of some.
Andorra, anxiety and threats
El Rubius’ friends also ‘youtubers’remember that time Mangel, Alexby and Mr. Cheeto. The documentary saves some of the videos they posted when they rented an apartment together and played video games for hours and commented on the games. And just today, they talk about how they were surprised to discover that they can make money by posting content on YouTube, and how their partner’s success played a role against them. “Because he was the first, he was judged more than any other. more slap“, while highlighting her manager, Irene Cívico, in this work, her protégé assures her that she is “constantly in sight.”
There’s no shortage of controversy that erupted last year when the ‘streamer’ announced that he was moving to Andorra to pay less and less taxes, following in the footsteps of other ‘youtubers’. And other negative aspects of fame, like the death threats his girlfriend received, Irina Asiait’s the time she needs to get rid of the anxiety and stress she is experiencing in the middle of the success vortex, which is also featured in the documentary.
Today, along with a dizzying number of followers on YouTube, Twitch, Twitter and Instagram, the ‘player’ has and can boast an ‘online’ store where he sells an anime series, his own character in a video game, and his clothing brand. From having ‘comedy roles’ with Hollywood actors like Will Smith, Chris Pratt, Jennifer Lawrence and Tom Holland.