Famous fashion brand Zara has taken an innovative step in its security system, as TikTok user @brigitglam explained in a recent video. Leaving classic plastic alarms behind, Zara implemented a more advanced and ecological systemIt proves to be a significant change in the protection of clothing.
Zara’s change in anti-theft strategy marks a turning point in the fashion industry. The brand, which belongs to the Inditex group, demonstrates its commitment to the environment by adapting to new technologies by replacing traditional plastic alarms with a more modern and sustainable solution. This move not only improves customers’ shopping experience, but also contributes to reducing plastic use.
What are Zara’s alerts like now?
The new system implemented by Zara uses: RFID technology (radio frequency identification), which integrates a security system into clothing labels. These RFID tags, which have also started to be used in other stores such as Decathlon, enable effective control of products and can be easily deactivated at the time of purchase.
This method not only prevents theft, but also speeds up the purchasing process and improves the customer experience when trying on clothes without the hassle of traditional alarms.
Zara’s adoption of this innovative system represents a significant advance in the protection of its products and the consumer shopping experience. By eliminating plastic alarms and integrating RFID technology, Zara is not only strengthening the security of its clothing, but also aligning itself with more sustainable and environmentally friendly practices.