Russian designer Gosha Rubchinsky became the new chief designer of Yeezy brand, owned by rapper Kanye West. West announced this on his own account. page On social network X.
“Today, Yeezy welcomes Gosha Rubchinskiy as its new Head of Design. “The arrival of this legendary Russian designer to Yeezy, the world’s leading music and fashion brand, is an important milestone in the history of design,” the statement said.
Gosha Rubchinsky is the designer and founder of the brand of the same name. Since 2008 he has presented various collections and participated in international exhibitions such as Pitti Uomo. Rubchinsky knows Kanye West personally; The rapper even called her a friend in some of his messages. In 2018, at the request of the musician, Rubchinsky made a sketch of a tattoo on his neck in the form of a stylized inscription Saint West.
In 2022, the Yeezy brand was at the center of a scandal when Adidas terminated its contract with the owner due to West’s anti-Semitic statements. At the same time, the company still has stocks of Yeezy shoes that it sells. acquired More than $437 million in 2023.
Previously reportedKanye West plans to open a news channel.