he said Tinet RubiraThe director of ‘Operación Triunfo’ said shortly before the start of the Prime Video Premiere, where linear networks are supposed to broadcast for free.worry.” In other words, streaming platforms’ assault on live entertainment could be a revolution; could be a major threat to traditional, free-to-air networks.
It will happen, but only if the language of television and the way the programs are produced are changed. In this new life of ‘OT’, the Prime Video platform relies on YouTube for what they call the ’24-hour viewing channel’ and on TikTok to capture the much-desired audience segment of 13 to 24-year-olds. But the structure of the program follows much the same parameters as when TVE and Tele 5 broadcast it: a familiar, traditional-style presenter; a more traditional jury if possible; plus the usual placements of his moments studying at the Academy, and the whole thing is preserved in a kilometer-long television space that lasts a total of one hour and 46 minutes. I find it difficult for this approach to be optimal in the way they watch TikTok for this audience of 13 to 24 year olds who do not consume programmes, but consume moments, frantic and quick ‘flashes’.
Ah! Making a format revolution is one thing, changing the platform or screen is another. The ‘OT’ formula was available on the market because neither TVE nor Tele 5 were interested in pursuing it. This program started with an average screen share of 43.3% in 2001-2002 and ended with 12.2% in 2020. The numbers reflect the reality of an ever-increasing decline.
The best moment of this first Gala was the staging of the famous theme. Minogue Kylie ‘Padam Padam’ of the contestants Denna And Violet. Here they took bold risks in the script and choreographic expression. They increased the emotionality of LGTBIQ+ even more than the original performance. Minogue. Exactly two minutes and 30 seconds. It is an ideal period of time to be consumed with tremendous greed on the networks. ‘Laconism’ claimed in the 17th century Baltasar Gracian. Today, Generation Z has reinvented “conciseness”: from a two-hour Premiere, two intense minutes in the form of an “audiovisual clip.”