No matter how much someone denies television (or “the stupid box” as its critics call it) and claims to never watch it under any circumstances, we are sure that You will keep the pictures of some raffles in your memory christmas lottery. With the emissions of bells New Year’s Eve, these commercials are hands down the most iconic moment of the year on the small screen. It is almost impossible to escape them, and even now, when social networks seem to be winning the game against traditional home appliances, they are shared and commented on social networks with as much or more enthusiasm than when television was the undisputed queen.
In Spain, mentioning the Christmas Lottery necessarily implies mentioning alopecia. at least since 1998, when the famous “lottery bald man” brought these advertising spots maximum popularityd, to forever associate them with the character in question and despite the fact that he has ceased to accompany us on these dates for years. But although this iconic dispenser of illusions in the form of cash prizes and its famous slogan – “may luck be with you” – marks the culmination of the draw, the history of these advertisements goes back many years.
The first Christmas lottery draw, which has not yet been advertised on television, dates back to 1812.and was created in Cádiz, like the Constitution of the same year. It took a lot for the first television broadcast to seep into every Spanish home in black and white in 1956. Some things, such as the basic bass drum, have changed little to nothing, but it’s easy to notice that the way it ‘sings’ the numbers is very different. At that time, when Spanish Television was still broadcasting advertisements and the advertisements accompanying the draw were the most expensive and expected, today a very familiar brand was responsible for watering down the event: El Gaitero wine. Although it is more common for us to think nowadays Freixenet and thanks to their famous bubble, the fundamentals haven’t changed much.
Although they’re not lottery ads, we can’t help but mention two of the most charismatic and memorable ads of Christmas, courtesy of cavas and other sparkling wine ads: nougat ad 1880and this Almond tree. Yes, the most expensive one in the world and the one that always comes home for Christmas. They will always have a place of honor in our collective memory, along with the bald man in the lottery.
Since RTVE changed the formula in 2005advertisements became more assertive and detailedbecoming a short film in its own right, and even stepping into the field of animation, like in 2015. In some cases, they have been controversial or the subject of memes, as in 2013. starring Raphael or Montserrat Caballé, among others, caused quite a few smiles and laughs. We don’t yet know what RTVE’s surprise announcement will be like in 2023, but we’re sure it will brighten up more than one family gathering or bring a smile to everyone who shares it on social media. .. and even more so for whoever is lucky enough to get a pinch. We believe luck will be on your side this Christmas.