Two years after launching its first trainers made from ethically sourced Demetra, Gucci has introduced a new version of its traditional Horsebit 1955 bag made from the same fabric. The advertising campaign of the new product was headed by popular American singer Billie Eilish. Casual women’s clothing.
This is the first Gucci bag made from Demetra material. According to the company, this reflects the brand’s commitment to a more ethical future of fashion, incorporating recycled fabrics into its collections while incorporating traditional tanning craftsmanship.
The Horsebit 1955 bag features a new asymmetrical silhouette and archival insignia and retails for $3,500 in Demetra Black.
Tyrell Hampton was the photographer for the campaign, created by creative director Sabato De Sarno.
Gucci also donated to Support + Feed, a foundation founded by Maggie Baird in Los Angeles to create an ethical, plant-based food system.
Eilish collaborated with Nike to create a sustainable sneaker collection in 2021; Two Air Jordan styles made from 100% vegan and 20% recycled materials. A year ago, the singer collaborated with H&M to create a collection of eco-friendly products. She was named PETA’s 2021 Person of the Year.
Billie Eilish was reportedly radical over the summer. changed showed the image and result.
Previously Billie Eilish in the name the “silly” track that made him world famous.