The Fendi brand has signed a two-year deal with Italian football club AS Roma and will now be responsible for the players’ clothing. This has been reported BoF.
The Italian fashion house will make the official wardrobe of Roman actors. Players will wear branded clothing in the 2022/23 and 2023/24 seasons. Silvia Venturini Fendi, the creative director of the brand’s menswear and accessories line, designed the actors’ formal and casual outfits. Their players will wear them while participating in the Italian and European championships.
It will be possible to see the new visuals developed by Fendi for the players in August, before the next season of Serie A, Italy’s biggest football league, starts.
“The partnership between Fendi and AS Roma was born from our shared values and history to honor the city of Rome and the two companies that were founded here one after the other,” said Serge Brunschwig, Fendi CEO.
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