In the “Next Tu You” clothing rental service, we analyzed the requests from our customers during the preparation for their graduation ball in the spring of 2022 and identified the five most frequently selected dress styles. The company shared the results of the study with socialbites.ca.
“Often, the first requests for prom dress rentals start coming in a month or two in advance, so we usually see trends long before proms begin,” said Ekaterina Kraivanova, co-founder of the Next To You online rental service.
In the first place in popularity was the “cloud dress” – an outfit with a fluffy tulle skirt. As noted in the service, this style has been in demand for the past six years. In the spring of 2022 such dresses made up 24% of orders.
In second place are laconic black dresses with high slits or a deep neckline – they attracted the attention of 22% of users of the category “Dresses”.
Dresses in the style of “Hollywood” were requested by 20% of customers.
“Usually these are designer models with an unusual decor, silhouette. They are distinguished by an abundance of sparkling embroidery, a narrow silhouette and noble fabric colors: champagne, rose gold, ivory, indigo, ”said the artist.
Short dresses with tight tops and wide skirts, which the service describes as “naughty cocktails”, were chosen by 15% of users.
Finally, 9% of those who rented clothes in the relevant category preferred long lace dresses.
Formerly socialbites.ca saidWhat style of clothing is ideal for grandmothers.