Russian fashion brand YOU WANNA presented a collaboration with the brand Rollton. This was stated in a press release received by socialbites.ca.
As part of the collaboration, the fashion brand announced the launch of a new #foodcore trend, where food has become part of the ironically presented fashion lifestyle.
“The collaboration of the two brands is about freedom: be who you want, wear what you want, eat what you want,” YOU WANNA said in a statement.
The collection includes both men’s and women’s clothing. Instant noodles are depicted in gradient technique in prints applied to swimsuits, dresses and knitwear, and are also presented in the form of voluminous decor – hanging threads on sweaters and tops. One of the most striking pieces of the series is a black unisex sweater embellished with yellow threads imitating noodles.
“Maybe someone is embarrassed to eat instant noodles, but they always do it and don’t say it out loud. Our goal is to break this stereotype,” said Nigina Shukurova, creative director of YOU WANNA, commenting on the collaboration.
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