The population is experiencing an overdose in the consumption of audio-visual products. ‘ platformsstreaming‘ they won’t be able to keep the massive amount of content they post each week for much longer. and they will have to adapt to changes. José Manuel Eleta, manager of Barlovento, assures that applications have “reached the ceiling with the subscription business model” and are now committed to pursuing: “more traditional TV” strategies, as Netflix does by adding ads to some of its proportions. Or how to return to one episode a week in the series.
The major multinationals in the industry have observed that in order to continue to grow and expand their ‘targets’ to other formats, they must stop concentrating their content strategy on one or two television genres, as they have so far done with TV shows and movies. .
According to Joan Corbella, director of the UPF Audio-Visual Production Observatory, the world does not accept the large number of platforms that exist now and that may “merge” with each other in the near future. These payment operators are also starting to produce content. selling to other platforms, that is, they will become format producers. This, “return to the tradition of the television world”, where the same company created programs for multiple chains.
Specifically, Warner and Disney have already announced that they will make some series available on other platforms. “For example, Netflix can win because that content from other companies can be cheaper than producing their own content, while Disney and Warner will make money from selling the programs,” he explains.
Barlovento’s deputy director confirms that “the television of the future is moving closer and closer to the usual television, but with nuances”. A theory that Corbella advocates is: “After this big bang, we can return to an earlier world.” Can ‘stream’ be converted to old linear television? “These are new traditional TVs that will probably eliminate some old TVs and more well-known brands like TV3 and Atresmedia will be able to survive. There is no oxygen for everyone and some will fall.