The rerun of the Dior Autumn 2023 collection in Shenzhen was a highlight not only for China but also for LVMH. It has been reported www.
On Wednesday, July 12, French brand Dior “landed” in Shenzhen, the Sea World Culture and Arts Centre, a modern building that symbolizes the openness and cultural dynamics of the city of the future. Organizers described the show as “a key moment in attracting customers that could directly impact sales.”
Fans gathered in the city streets to see Dior brand ambassadors, notably actresses Liu Yuxin and Dilrabu Dilmurat, waving banners incessantly. Just two days after the show, the broadcast had over 130 million views.
The brand first exhibited the collection in Paris in February 2022. Dior creative director Maria Grazia Chiuri’s autumn collection was inspired by the 50s of the last century, the golden age of the founder of the fashion house, Christian Dior.
previously Dior opened temporary boutique in a record store.