French fashion house Dior opened a pop-up store in Soho, London, selling products from the brand’s men’s collection, created in collaboration with the American brand Denim Tears, founded in 2019. It has been reported Wall paper.
The Dior Tears collection is inspired by the history of jazz. The boutique at the Phonica Records vinyl record store is decorated with inflatable sculptures – the items are displayed in the basement of the property.
Tremaine Emory, creative director of Denim Tears, also created a special playlist for the boutique. According to a press release distributed by Dior, it “creates an alternate universe in which sounds, shadows and light are perceived differently, as if passing through a filter, creating a different, strange, poetic atmosphere.
The pop-up store opened on July 8, 2023 and will close on July 13. Similar stores will operate in Tokyo (July 11-30), Seoul (July 13-22) and Shanghai (July 15-25).
Each store will have a different design, but all will feature inflatable sculptures that cast shadows.
Previously reportedKenzo announced that it will bring the brand’s fashion show to Shanghai for the first time.