German manufacturing company Hugo Boss has opened its first branded beach in Berlin. Relevant information and photos were published on the brand’s social networks.
The brand has launched a new summer fragrance, Boss Bottled Pacific. Especially for the launch of the product, the company opened a pop-up boutique in a beach format in Berlin. Boss placed a mechanical surfboard in the pop-up window that anyone could ride. A giant wave and an area with sun loungers with umbrellas were placed indoors. Later, the brand plans to open a location in Paris, in Les Halles.
The beach is one of the most popular brand marketing moves this season. Thus, the French brand Jacquemus opened its first beach in Saint-Tropez in June. Its territory includes yellow striped sun loungers, umbrellas and decorative surfboards. The boutique offers clothes and accessories from the brand’s new collection.
Former Queen of Spain Letizia appeared in a black Hugo Boss dress.