“smile coach” courses gain popularity in Japan after mask-wearing was abolished

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Residents of Japan have started turning to specialists who teach them to smile after it ended the mandatory wearing of protective masks in public places following the end of the COVID-19 pandemic. It has been reported Guard.

The obligation to wear masks in public places due to sanitary restrictions was observed by the Japanese for three years. They are now used to appearing in public with open faces and admit that they forgot to smile.

Citing “smile enhancement coach” Keiko Kawano, the publication said, “As wearing a mask has become the norm, people have less reason to smile and more and more people are faced with an evolving complex about it.”

He added that the most important factor in the emergence of a beautiful smile is “moving and relaxing the facial muscles”.

“I want people to consciously take the time to smile for their physical and mental well-being,” the trainer said.

Egaoiku, a smile enhancement course provider, saw demand for its services increase 4.5 times after Japan announced the removal of masks in February 2023.

Previously reportedThat the Pizza Hut restaurant chain in Japan includes the “Too Much Cilantro” pizza on the menu.

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