It turns out that the most popular metal among jewelry ring buyers in Russia is white gold, and diamonds are the most sought-after gemstones. This was demonstrated by a study of the Ozone market acquired by socialbites.ca.
Thus, 45% of the participants prefer white gold, 31% silver, 29% yellow gold, 22% pink gold, 10% red gold and 7% platinum jewelry.
As for gemstones, 23% of the respondents declared their love for diamonds. They are followed by amethyst (22%), Emerald (9%), and sapphire (8%) in terms of popularity.
It is stated that 37% of the respondents bought rings for themselves, and 63% as a gift to a loved one, wife or husband, groom or bride, as well as friends, parents or relatives.
“It is interesting that Russians are not ready to give gifts in large quantities: half of the respondents prefer to give rings of no more than 10 thousand rubles, and only 6% of respondents are ready to invest more than 50 thousand rubles in a gift. ,” added analysts of the service.
Previously reportedThat “Emily in Paris” star Lily Collins stole a ring for $10,000.