last October Sonsoles Onega e came antenna 3. After many years at Telecinco in charge of ‘Ya es mediodía’, the presenter switched to the competition to present. ‘And now Sonsoles’, a current affairs program that the chain aims to compete with ‘Save me’.
Six months after its premiere, ‘Yahora Sonsoles’ managed to solidify and position itself as the leader. the above programs Like ‘El cazador’ in La 1 and ’25 palabras’ in Telecinco. Although now the chain has made a decision Good audience can shake up your data.
Antenna 3 rested six month without advertising within the program. A tele-promotion starring Sonsoles Onega. A strategy the chain tries avoid audience transfer After half a year of broadcasting, the program broadcast a two-minute commercial for the first time. It will be necessary to verify whether this new strategy will have consequences for viewers or, conversely, whether the program is valid for loyalists. They will continue to accompany Sonsoles and their collaborators every afternoon.
Atresmedia also took A determination that affects the future of Sonsoles Ónega. The host will be returning to prime time on Antena 3 after the success of the ‘Hablando en plata’ special he presented last January. this does not affect ‘Yahora Sonsoles’.