Absolute world boxing champion Kostya Tszyu became the face of the Russian shoe brand Quattrocomforto. This was reported to socialbites.ca in the press service of the brand, which is part of the ZENDEN group.
According to Alexey Shemyakin, brand director of the brand, Kostya Tszyu’s characteristic “activity, efficiency and ability to achieve goals” make him the embodiment of the brand’s values.
As the athlete herself explains, she agreed to represent the brand because her shoes are “a hit” in her style.
“When they made me an offer to be the face of the brand, I can say it all came together: the right place and the right time,” said 53-year-old Kostya Tszyu.
He added that comfort and functionality in shoes are important to him.
“It’s important for me to be able to take my child to kindergarten in clothes and go to a business meeting right after. Therefore, I like the stylistic side of the shoes of this brand: as if a pair of shoes becomes one with you, ”the boxer admitted.
Previously reportedsinger Megan Thee Stallion became the face of the Nike ad campaign.