French fashion house Saint Laurent has launched its first jewelery collection. It has been reported www.
The main motifs of the house’s first collection were Cassandre, the YSL logo, and Le Maillon, the chains of large rings. They are found in bracelets, necklaces, cuffs, open rings and earrings.
The jewelry is made of yellow and white 18-karat gold inlaid with diamonds.
Jewelry prices range from $790 for YSL gold stud earrings to $48,000 for a large gold chain bracelet.
The fashion house views its jewelry as functional, classic and collectible.
The advertising campaign of the house was shot by the famous photographer Juergen Teller. In the photos, models dressed in fine knitwear are controlled by hands, garden tools decorated with numerous large bracelets.
Former jewelery specialist Rakutina stated about the growing popularity of men’s bracelets and brooches.