Atresmedia has shown that Antena 3’s dominance is not a one-off fact over time. The network is about to add a new leader to its audience on April 18 in a row.thanks to its consolidated business model and well-established programming network based on the diversity of both entertainment and fiction content, contributing to its undisputed leadership in news.
Company management has demonstrated that its long-term strategy is correct and patience is essential for its products to settle. Actually, Antena 3 has been a success with every premiere in the past year and a halfthanks to the inertia of its global success and commitment to brands that are highly recognized by the audience.
Coinciding with the change in Telecinco’s cycle, which is now trying to approach the family model, Antena 3 has become the television that brings together the most entertainment brands. The department, headed by Carmen Ferreiro since 2010, A firm commitment to large-format competitions such as ‘La voz’ added to ‘Mask Singer’ and its franchise ‘La voz kids’, fireproof ‘Tu cara me suena’ and ‘El Desafío’The television industry’s last major innovation of the last decade will soon return with its third issue.
These bets in prime time add to a strong daytime hour that starts to feature with Karlos Arguiñano and ‘La roulette de la suerte’ in the morning slot and continues with the series in the afternoon. “Love is forever” and “Original Sin” with “Pasapalabra” along with the live show “Yahora sonsoles” a great finishing touchAnother SUV in its current phase in Antena 3 that far exceeds the data it got at Telecinco. Prime time has been run by ‘El hormiguero’ since 2011. Since then, it has been the casual entertainment format with the largest audience and most attractive to advertisers.
But the chain is not satisfied and continues to bet on new content constantly to keep its lead alive despite its health. In the coming months, he will launch two key bets with a profession that will stay for a long time: ‘The 1% club’ with Arturo Valls and ‘Password’ with Cristina Pedroche.
With the arrival of Javier Bardají as managing director (who has been CEO of Atresmedia since last June), a firm commitment to fiction has been demonstrated for over 12 years with the creation of the Atresmedia Series label. Great success has been achieved under Sonia Martínez’s management. ‘Velvet’, ‘Paper house’, ‘Time between stitches’, ‘Vis a Vis’ or ‘Toy Boy’, some have stepped out of linear television to become successful worldwide thanks to platforms and payment platforms.
In recent years, with Montse García at the helm of the division, Atresplayer, which features fiction, original and special productions, has remained one of Atresmedia’s biggest assets, with titles like ‘Alba’ doubly profitable when first launched on the Atresplayer Premium payment platform. Like “Veneno”.
On the other hand, for over three years, Antena 3 has maintained its solid news lead under the direction of Santi González, who, since November 2021, began to configure the first place among the audience of the entire network.
The first edition of Antena 3 Noticias with Sandra Golpe has been in the lead for over 7 years with a margin of more than 8 points against Informativos Telecinco. In prime time, Vicente Vallés outclasses his rivals in TVE and Telecinco every day, usually by more than 5 points.
In recent years, Atresmedia has positioned publishing and producing content as the center of its business, but opting for email.Revenue diversification strategy achieving more than 30% of EBITDA comes from games that have nothing to do with traditional television. This adds to the innovative trade policy that replaces the classic GRP with the CPM, assuming it changes the currency in ad sales in our country.