Sales of Italian fashion house Valentino in 2022 reached €1.42 billion, up 15% from €1.23 billion in 2021. writes about it www.
The CEO of the brand, Jacopo Venturini, attributed the success to the change in the company’s business model. Valentino reported 21% growth in its directly operated stores.
“These results are fully in line with our strategy to restore the balance between wholesale and retail by increasingly reducing wholesale activity to focus only on working with select partners that reflect our brand values and support our business strategy and vision,” said Venturini.
Direct operated retail sales accounted for 62% of sales in 2022, up from 54% in 2019. Now retail accounts for 67% of sales. The target is for this channel to account for 80% of the total by 2025 or 2026.
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