Programming daily fiction like 4-stars on the complex prime time access strip is a challenge for public television, but it’s also an opportunity to build a brand image and stand out from the competition. The secret is to be patient and not give up after the data collected for the first or second hearing week.
At this point, after fourteen years without advertising on its own network, and therefore no income from this concept, public television should be horrified by the fact that viewers don’t have to fight their battle. Escape from this bondage should allow him to create a free program with his own identity. Something that La 1 has unfortunately failed to achieve, 34 years after the advent of private television. On the contrary, it remains determined to fight against them with the same formulas, and even hires the same production companies that “compete” with competing formats. It’s a complete contradiction when we’re talking about a public company with 6,400 permanent employees.
But it all came from the premiere of the 4-star daily series on El hormiguero, El intermedio and First dates. If La 1 does not offer an alternative and continues to dance to the tune set by the other channels as it has done so far, it will never cease to be second best. To have personality you have to take risks and define your own territory. Prime time’s ten night preview, which has been discussed multiple times, should be a good mid-term bet as long as it distances itself from what other channels offer. For now, let’s see what will be one of the boldest decisions supported by the new Company.