H&M has announced the launch of its own beauty brand targeting the zoom generation. It has been reported hypebae.
Named OOH (short for Oh Hey Hero), the new brand’s product range will include face and body care products. For example, body lotions with jojoba oil and shea butter, five-blade razors with moisturizing strips, serums and shower gels, shaving gels, deodorants and much more. All funds will cost no more than $10, which is an excellent price for students, according to company representatives.
In early April, it was reported that H&M Beauty will open its first two flagship stores in Oslo, whose concept is inspired by the cocktail bar and spa aesthetic. H&M Beauty will sell Scandinavian and global brands including Anastasia Beverly Hills, Smashbox, KVD, Origins, Escada, Juicy Couture and others.
Previously reportedH&M announced that the brand has started a collaboration with the Mugler fashion house.