After Western brands withdrew from the market, 37% of parents started buying Russian-made children’s clothing and shoes. This was demonstrated by a study of the Kotofey brand acquired by socialbites.ca.
“Another 11% focus on other foreign brands, 7% are ready to buy used items for their favorite brands (for example, on various classified sites), and 6% buy familiar clothes and shoes through buyers or on trips abroad. Analysts learned this.
They noted that more than half of children’s clothing and footwear buyers, or 57%, complained about the lack of offline stores in this segment.
“Another one-tenth (12%) said there weren’t enough stores that you could almost completely dress a child in,” the researchers said.
11% of the interviewed parents state that the difficulties they encounter while trying to dress their children include the lack of product variety, 9% the lack of high-quality children’s clothing brands in Russia, and 7% that it is difficult to buy really fashionable things. .
Previously reportedFinnish children’s clothing manufacturer Reima has left the Russian market.