Italian fashion house Gucci has opened its new format boutique in Los Angeles – a salon that will only serve selected clients and by appointment only. It has been reported WWD.
The salon is located in a green building on the corner of Melrose Place and Melrose Avenue, formerly used by the Marc Jacobs boutique. Now there is a billboard with the inscription Gucci on the roof of the house.
Although the word “hall” is of French origin, it has an Italian meaning from the 18th century – this is a Florentine idea from the Renaissance, from the Medici court, and this is a collection of interesting people passionately interested. To love beauty. The beauty of art, ideas and fashion, because salons were, among other things, laboratories of ideas, ”said Marco Bizzarri, head of the Gucci house.
In his opinion, the Gucci salon should become such a platform that provides an opportunity to meet “the most outstanding works of Italian masters” and show creativity in interaction with the fashion house.
Prices for the items presented at the salon are unknown, but François-Henri Pinault, who previously announced the opening of the salon, claimed that exotic leather goods, extra-class travel bags, furniture and jewelry will be included. Varies from €40,000 to €3 million
Previously reportedshe starred in a commercial for actress Julia Garner, Gucci handbags.