Fashion historian Alexander Vasilyev spoke about the closing of the Fashion Sentence show on Channel One. He spoke about the relevant topic in an interview with Svetlana Bondarchuk.
The Fashion Sentence was closed on February 24, 2022, with Channel One announcing its rejection of entertainment content. “Let’s Get Married”, “Let’s Live Healthy”, “Emergency” were closed on the same day… All closed on the same day! And they began to show other programs on the topics corresponding to the topic of the day, ”he shared on the YouTube program Light Around the World.
According to Vasiliev, the Fashion Sentence program could not return to the air because it lost its advertisers.
“Then after 3-4 months, “Live healthy” came back, I don’t remember exactly, we never came back. It was announced that Zara and H&M, which gave us clothes first, are closing. They also said that our advertisers were withdrawn from the market. There were 2-3 commercial breaks in the program, where products for women were advertised: shampoo, toilet water, cream, pads – things that form the basis of interest in the women’s world. Almost all of them were foreigners, these advertisers, they left the market – and that money disappeared,” he explained.
“When the Fashion Sentence show closed, we had 25 different stylists working there – they dispersed to other channels,” Vasiliev added.
In particular, the new show Fashionable vs Narodny, hosted by Vladislav Lisovets and Nadezhda Babkina on the NTV channel, called a “surrogate”. “Unfortunately, this program is not daily, it is weekly, it is already in a different rhythm. But the plot is the same: a woman is taken, she suffers and tells us how bad everything is in her life – but now we will change her clothes, and a group of oligarchs will go towards her with a bouquet, ”said the girl. .
Vasiliev, the historian of old fashion criticized Svetlichnaya and Uspenskaya for a supermini.