Swedish clothing manufacturer H&M hired plus-size model Tess Holiday as a diversity and inclusion consultant and with her help, she expanded her size range. It has been reported www.
You can now buy clothes in sizes 2XL in the brand’s men’s and women’s department stores, and the size range on the website expands to 4XL for women and 3XL for men.
Tess Holiday started working with the brand in 2021, six years after she was invited to participate in the brand’s ad campaign in 2015 but couldn’t find the right fit. Although the model felt offended at the time, she nevertheless agreed to meet with company representatives again and discuss cooperation.
“I didn’t know what to expect on the way to that meeting, but I certainly wouldn’t want others to have the same size problem as me. I thought it would be just a dream to work with H&M and advise them on size, as I do at other companies. And the dream came true,” admitted Tess Holiday.
The model noted that many brands do not consider the figures of the people who will wear them when developing large models, so they should consult with large buyers and consider their needs – use flexible materials and a cut that will support diversity. parts of the body.
Previously reportedThe Chanel fashion show was closed for the first time with a plus-size model wearing a wedding dress.