Working as part of the South Korean manufacturer’s Re:Style 2023 initiative, Jeremy Scott and Hyundai are promoting a haute couture collection made from materials taken from the South Korean company’s electric vehicles. writes about it hypebeast.
The collection will be presented at an exhibition in South Korea on March 23, concurrent with the launch of the Hyundai Kona electric car, and will be showcased by model Lauren Wasser.
As materials for creating clothes, car seat belts, taillights and other elements of the car were used. The result looks appropriate for ballrooms and cocktail events.
Sungwon Ji, Senior Vice President and Global Marketing Director of Hyundai Motor Company, said, “In line with the global launch of Kona Electric, Hyundai Motor Company is making several efforts to combine its vision of electrification with cultural context. We hope that the first opening of the Hyundai Re:Style Show in Korea will provide an opportunity to communicate and share the brand’s vision of sustainability and innovation with our customers.”
Formerly socialbites.ca reportedo fashion designer Jeremy Scott has resigned from his position as creative director of the Moschino fashion house.