The faces of Calvin Klein’s new ad campaign are model Kendall Jenner, singer FKA Twigs and actor Aaron Taylor-Johnson. writes about it www.
Directed and photographed by Mert Alas and Marcus Piggott, Calvin Klein’s Spring Campaign featured Blackpink’s Jennie, Kendall Jenner and FKA Twigs, as well as world stars such as Michael B. Jordan and Aaron Taylor-Johnson. For him, this was the brand’s first campaign.
The brand has been focusing on lingerie and denim for the past six months, but going forward, the company plans to revive some of the pieces that Calvin Klein has sold in the past.
“We are on the path to exaltation. Incredibly strong brand promotions help us a lot. “A big part of the opportunity is to crystallize what the brand has always stood for, but do it in a way that’s relevant to today’s culture,” said Jonathan Bottomley, global marketing director for Calvin Klein, who joined the brand last June. .
Formerly socialbites.ca reportedKendall Jenner shot with rapper Bad Bunny after Beyoncé and Jay-Z’s party.