Oscars 2023 | How do you explain the success of ‘everything everywhere at once’?

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A raccoon using the teppanyaki chef as a puppet. A moment of intimacy between women who have sausages instead of fingers. A giant butt plug that functions as a portal to parallel dimensions. A rotating ‘bagel’ symbolizing nihilism. Smart rocks chatting telepathically. Fight choreography with dildos and swordfish flying through the air. most striking Everything all at oncenot because it contains these and other incredibly bizarre images. The most striking thing is that this has happened. mass phenomenon despite displaying his green dog status with such joy and also winning 7 statuettes at the Oscar 2023

The film has been an undisputed favorite – the 11th most nominated, after winning a large number of award ceremonies it has attended in recent weeks – and that is something that cannot be immediately explained by the criteria. usual. A fiction that avoids categorization; it’s also comedy, martial arts, and surrealism, and its tone constantly fluctuates between sarcastic and emotional.

Managers, Daniel Kwan and Daniel Scheinert – jointly known as Daniels-, they are not exactly famous; his only previous feature film was the cult comedy ‘Swiss Army Man’ (2016), starring Daniel Radcliffe as a bloated corpse. No stars in the cast The name is enough to attract the attention of the public. The summary of the topic premise is disturbing: Chinese immigrant who runs a laundromat with her divorce-seeking husband and can’t get along with her daughter Engaging with another non-Chinese woman – she is determined to prevent the destruction of the multiverse. So what is the secret that he has won almost everything and almost everything?

The collective victory of the film at the ceremony next Monday will contribute significantly to the rehabilitation of the Academy’s public image.

‘Everything is everywhere at once’ sneakily took its first steps. On the weekend of its premiere in the United States a year ago, It was shown in only 10 cinemas. Months later, yes, it was present in 3,000 rooms in the country and several hundred more worldwide; his collection has exceeded $100 million, which is the number and evidence that has led a movie with a budget of $25 million to go from a moderate success to a blockbuster, showing that his huge support The success of this feat was the classic “word of mouth”. Social network users have become its best supporters; Numerous “tik tokers” shared videos in which they praised him amid sobs.. Those who saw him rushed to explain to their friends why they should follow his example. And we say that, no matter how hard it is to explain.

Because ‘Everything is everywhere at the same time’ is a work that is determined to do justice to its name. Its 140 minutes contain more new ideas than all the other Hollywood productions of 2022 combined. In fact, his footage is made up of a dozen fictions, all with their own distinct personality and using a concept popularized by superhero movies – the existence of other universes – while combining to challenge the most common idea of ​​what a movie is. like us metaphor of mother-child love, generation gap, fragmented identity of immigrants, depression, the weight of the past and even our reason for existence. How much has raising these issues in a working-class Asian-American family contributed to your success?

‘Everything is everywhere at once’ soon came to light. Hollywood understand that it is not just white people who neither watch the movie nor have the skills to do it.; Shortly after the smashing commercial success of movies like “Black Panther” (2018) and “Crazy Rich Asians” (2018) and Best Picture Oscar for both “Moonlight” (2016) and “Parasites” (2019) .

And without these precedents, the two heroes, michelle yeo and Ke Huy QuanThey wouldn’t have spent these last months collecting prizes. A superstar in Hong Kong since the 1980s has never received the recognition he deserves from American cinema; He was a child when he appeared in hit movies like “Indiana Jones and the Temple of Doom” (1984) and “The Goonies” (1985).He had to leave the profession in 2002 because no one gave him a job. If it does, her victory at the Oscars – Yeoh is the first Asian woman to be nominated for Best Actress – justifies a shift in Hollywood’s attitude towards talent and diversity.

And not only that. The collective triumph of the film at the ceremony, restoration of public image from the Academy of Motion Picture Arts and Sciences, which has been questioned for years for still not paying enough attention to racial minorities when considering what the odds will be.

The audience for the Oscars is still low and has long been blamed. turned his back on the cinema with a commercial profession and lived up to the tastes of the public -The inclusion of “Avatar: The Sense of Water” and “Top Gun: Maverick” in the Best Picture nominations, the two biggest-grossing films of 2022, only makes sense when understood as a reaction to it-; “Everything is everywhere at once” independent cinema in ‘blockbuster’ ways, and his victory would help the institution placate these critics.

While not penetrating all markets equally – in Spain, it achieved highly classified audience data – it is already the “spirit of the times,” not just in the film industry but as the viral backlash it has provoked demonstrates.

In the midst of mass deterrenceStarting from the general feeling that we lack control over our own lives and therefore there is no point in fighting to improve them, this film argues that every action and choice has an impact on this dimension as it does on any other; that everything matters, at the same time and everywhere.

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