Singer Rihanna is back with German sportswear brand Puma in collaboration with Fenty X Puma. writes about it www.
Rihanna started working as the creative director of a womenswear brand at Puma in 2014. Some singer-inspired pieces, like the classic chunky-soled Puma Creepers suede sneakers, sold out in just three hours. But in the spring of 2018, the collaboration between Rihanna and Puma ended.
“HE [Рианны] The comeback is likely to be beneficial for the sportswear brand, which has just announced its record-breaking. [финансовых] Results for 2022, but also predicted slower growth next year,” WWD writes.
Rihanna has previously collaborated with Armani, Adidas, River Island, Manolo Blahnik and Dior eyewear. Now the singer has her own cosmetic brands Fenty Beauty and Fenty Skin, as well as the Fenty X Savage lingerie line.
Formerly socialbites.ca reportedRihanna has been announced to perform at the 2023 Oscars.