ANDHE television consumption It reached 7 minutes per person per day, which was postponed in January 2023It represents 4% of the total, according to a study by Barlovento Comunicación with data from Kantar.
The investigation assembled by Europa Press points out that in the case of ‘Payment Themes’ deferred consumption means: 13% of total paid consumption compared to 3% of open consumption.
Regarding the cumulative viewership of time-shifted consumption in January 2023, the report released this Wednesday shows it reached 22.4 million viewers with an average daily viewership of 4.1 million.
Finally, 27% of cumulative viewers watch 1 to 2 hours of pre-recorded television during runtime and 30%, less than 30 minutes; 21% between 30 and 60 minutes; 12% between 2 and 3 hours; and 11% more than 3 hours.