Actress Dakota Johnson is the face of a new Gucci ad campaign that reimagines the classic 1961 Jackie bag. L’officiel.
Shot by Glen Luchford in 1960s-style photos, the actress captures the everyday life of a Los Angeles resident carrying her iconic miniature bag while returning from a yoga class, receiving a bouquet from a florist, or visiting a high society. commercial. party.
The Jackie 1961 bag first appeared on the Gucci house’s range in the ’50s under the name Constance. The model later took the name Jackie in honor of Jacqueline Kennedy, who adored her.
In 2020, the then creative director of the house, Alessandro Michele, appeared at the menswear line’s February show with the Jackie 1961 bag, after which it regained popularity under the influence of Internet bloggers.
Previously reportedThat the Mugler brand will return for Paris Fashion Week.