2022 it’s been the year atresmedia. After years of trying, the communication group managed to take the lead. media seta challenge overcome thanks to its great performance antenna 3. The main channel, which has become a cornerstone in entertainment, succeeded in establishing a solid and stable program, pushing itself to the first place in the ranking it occupied. telecinko for ten consecutive years.
The San Sebastián de los Reyes-based group will close the year with: 27.2% screen share Faced with opponent’s defeat: Mediaset lost two points and will shelve a year with 26.2%thus equated to its worst historical outcome.
Antena 3 ends the year for the first time in its history Putting the leadership crown in front of the 13.9% shareBest result since 2009. On the other side of the coin is Telecinco, It drops to a minimum with 12.4%. Unable to overcome the audience and content crisis despite repeated attempts, the main Mediaset channel loses 2.5 points in a year marked by Paolo Vasile’s departure as a result.
Alessandro Salem, who will assume this role from January, will now have the task of returning Telecinco to its heyday. Currently the most watched channel only in the morning episode, ‘El programa de Ana Rosa’ is becoming a kind of oasis amid the general decline of other slots. Again, Antena 3 takes the lead after dinner, afternoon and prime timemainly thanks to the balance between fiction, current affairs and entertainment genres.
Turkish TV series continues to be a house brand in Antena 3. Successfully released some of Atresplayer Premium productions such as ‘Mentiras’ and ‘Alba’.. But the big bomb of the year is ‘¡Boom!’ though it hasn’t greatly improved its data, it came with the signing of Sonsoles Ónega, which set the channel’s afternoons in motion, opening a window for direct news and news.
Alongside news programs, entertainment became the standard for Antena 3 in 2022. Trident created by ‘Pasapalabra, ‘Antena 3 Noticias’ and ‘El hormiguero’, all far from showing any signs of wear. At the same time, in coveted prime time, he pressed the right button and Songs like “Your face comes to me”, “Challenge”, “Joaquín el novato” or “La voz”.
The attack on Atresmedia’s leadership came several years later, designing diverse and competitive programs without being tied to a single genre, unlike what Mediaset did with heart and reality television. It seems that the time has come when the public is fed up with the entertainment Telecinco has to offer. A scenario that leads to the defeat of Antena 3.
At the forefront of this success is a team he leads. Javier Bardaji, the director of Atresmedia until last June and the current CEO of the communications group. became a manager an important factor in the growth of the companyIt has been guiding a long road since 2010, culminating in the leadership of free television in 2022.
Particular mention should be made of laSexta, which has an average audience share of 6.1%. wins over Cuatro (5.1%) for the ninth year in a row Although it has slowed down a bit compared to 2021. In a year marked by events such as the war in Ukraine, the green channel once again positioned itself as an informative reference, demonstrating once again that it is a much needed part of the group.