Telecinco reacts to “Reaction in the chain” failure: Will deliver twice a day at different times

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telecinko ‘Chain Reaction’ doubles down on commitment after failing to convince viewers in the first two weeks of its broadcast. The competition presented by Ion Aramendi, who failed to gather an audience between 20:00 and 21:00, Starting Monday, you will have a new opportunity at a different time..

The chain, in direct competition with ‘Pasapalabra’, in addition to continuing its regular broadcast at 20:00, The competition will open and it will also occupy the access prime time slot at 22:00..

With this move, Telecinco will test the format in the ‘El hormiguero’ slot, taking advantage of the fact that the Antena 3 program is on vacation and the competition in that section is low. This way, the ‘chain reaction’ will have opportunity to interact with new audiences coincides with the beginning of the new year.

The premiere of the program took place on December 19 before the cold. 7.5% share and 895,000 viewers. Aside from getting better, it is a number that gets worse day by day until it drops to around 6%.

‘Reacción en cadena’ is the Spanish adaptation of ‘Chain Reaction’, a popular format that aired on North American NBC in 1980. On every delivery, two teams put their skills in associating more or less complex words to the test With the aim of accumulating the highest amount of money in their tokens and trying to rise as winners.

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