Marriott President Stephanie Linnartz will take over as CEO of sportswear brand Under Armor on February 27. writes about it WWD.
The future President and CEO of Under Armor will replace his predecessor Patrick Frisk, who stepped down in June.
“The Board, along with our leadership team and all of our key stakeholders, is confident that Stephanie will accelerate our ability to realize the significant potential of Under Armor as a company and a legendary brand,” said Kevin Plank, Chairman of the Board. brand.
He said Linnartz was responsible for “leading Marriott’s multibillion-dollar digital transformation,” partnerships with sports leagues, and developing the company’s loyalty program.
“Under Armor is an iconic brand with great opportunity. This company has tremendous energy and enthusiasm, and I am determined to drive growth while maintaining operational excellence,” Linnartz said.
Formerly socialbites.ca knowledgeableThe Nike brand is reporting a rapidly increasing revenue.