In just six years – two with a pandemic handicap -, Juan Avellaneda (Barcelona, 1982) has become an icon. fashionfamous stylist and media personality After the publication of his book ‘Poténciate’ (Grijalbo) and his time spent in different television shows like ‘Cámbiame’ (Telecinco) and ‘Masterchef Celebrity 4’ (TVE1).
This Thursday, the ‘fashion snob’, a close friend of Tamara Falcó and supermodel Nieves Álvarez, will be responsible for putting the icing on the 080 podium with ‘Sunset mirage’ (‘Mirage to the sunset’) alongside her company of the same name, Avellaneda. ‘), her New collection inspired by the “magic of the sunset” with “delicate, sophisticated and timeless” pieces.
How would you describe your new proposal, ‘Sunset mirage’?
There’s a great deal of tailoring to both him and her, with a range of colors that praise the sunset, the start of any party or event. A wonderful moment, so intimate, when the day is done and the light is wonderful, with shadows that add magic. The light of Barcelona is painted in these blending colors.
What air does the collection breathe?
Sophistication, color mixes, romance… Everything I do is non-aggressive. Yes, it’s true that the model could have a stronger image, but the pieces are as delicate as they are sophisticated.
What heroism falls on your fetish suit, tuxedo?
From the middle to the end of the show it’s all a reinterpretation of the tuxedo. Many pieces are made into various garments. For example, the generation becomes a ‘parent’.
What new features did you include?
There are new volume plays on dresses, but I believe a brand should stick to what it is. For example, if I start making sportswear now it doesn’t make any sense, it’s not my DNA. Chanel has been doing the same thing for 50,000 years. Reinterpretation of identity codes is important. So I have a certain obsession with recreating outfits seen at other fashion shows. We have to convey to the customer that there is no season, that is, there are pieces that can be worn in another way and complemented by another shirt or another jacket… Sustainability is talked about a lot, and in that sense, I think sustainability comes from re-creating the same garment. Sometimes it seems like the designer has to come up with 100% new proposals, but I would argue that outfits from other parades presented in a different way should be recreated.
Does your aesthetic stray from trends?
Trends don’t suit me. Very punctual, ephemeral things… I always stick to my codes, I try to play with the masculine and feminine. Many pieces have no gender, and there are times when girls and boys dress alike on the runway.
He has always been in favor of parades in digital format. Do you think there is a more sustainable formula for the podium?
Hahaha, I wish I had the perfect formula. There’s magic in the parade that digital format can’t match, but I’m more inclined to digital because you can better capture your universe, it’s much more visible, and I can differentiate myself from other designers. At the parade you only show the clothes. I think the best formula is to combine both things, one with parades and the other with ‘fashion movies’. And that way you won’t get bored, because if you see four parades in a row, you might eventually get bored.
Does being called a ‘fashion freak’ bother you?
It doesn’t bother me at all. I remember once they called me theatrical snob (laughs). What I love most is the recognition of our style. When I started in 2016, I was very clear about what I wanted to do, but I had a hard time defining my design. We have now ensured that our identity is recognized.
If you had to describe your work in four words, which would you choose?
Timeless, sophisticated, fun and contemporary.
How is your friend Tamara Falco after breaking up with her boyfriend?
I knew you would ask me (laughs). He is in ‘shock’, but very calm. She takes time for herself and now focuses on the things that make her happy.