shiseido celebrated the culmination of this Thursday 150 years of skin care researchWith a grand gala dinner at the Palacio de Cibeles, attended by more than one person 500 guests about the world of beauty and communication. A great event enjoyed by the participants japanese food menu Fusion with a great musical show inspired by the perfect balance between East and West. Tradition and modernity were the main motifs of the celebration through music, ballet and visuals. It’s all a glorification of the brand’s values.
A choir of 50 members of the Royal Theater Choir of Madrid sang ‘Inno del Sole’ from the set of Pietro Mascagni’s Iris Opera in Japan; and then Giacomo Pucini’s ‘Chorus from Madama Butterfly to Bocca Chiusa’ Christina Ramoswinner of the spanish edition TALENTED She became a finalist in the world edition that surprised her by transforming into a true international pop rock diva by singing a selection of contemporary music icons accompanied by the ‘Luka Iexi’ Ballet.
Great staging put the final touch on the band leader’s words, Francis Queen He praised the scientific excellence of the group and the sense of unity and effort of the team forming the subsidiary in Spain.
150 years since a man named Arinobu Fukuharahad the vision of creating the first Western-style pharmacy in Ginza, Tokyo, in 1872. He used to call his company Shiseido, “the house that contributes to improving the quality of life.” Then began a relentless career of major milestones such as the first white toothpaste and the first colored powders, a complete aesthetic revolution and a paradigm shift in Japanese aesthetics. Shiseido was already an avant-garde company at that time and 3 values which continues to be part of the company’s philosophy today: Pioneer, fusion of east and west and research and development.
Today, Shiseido’s mission is more alive than ever: At the forefront of cosmetic technology, “Innovate in beauty for a better world” continues its commitment to cutting-edge research in its field. blood circulation, neuroscience and hyaluronic acid. As a Japanese brand, the value of nature is always in its DNA in the formulation of fragrance and care products. That’s why they work every day with eco-responsibility to improve and minimize our carbon footprint in logistics, production and packaging.
Shiseido is today the world leader and the No. 1 business group in Asia, with more than 1,000 scientists and 8 research centers worldwide in 89 countries. occurs more 27 brandsBringing diversity, luxury and emotions, such as Clé de Peau Beauté, Shiseido, Issey Miyake, Narciso Rodríguez, Zadig & Voltaire, Serge Lutens, Nars or Drunken Elephant.
A great company advocating empowerment through beauty and thereby helping transform society.