“I’ve been saved by IKEA many times.” Designers at the departure of the Swedish brand

“IKEA furniture has gained wide popularity in the economy segment of the Russian market. Often such furniture was used for home decoration or rental apartments, they were also equipped with children’s rooms,” says interior designer and interior designer Elena Karasaeva.

In his opinion, the main advantage of IKEA was the interchangeability and predictability of product sizes, which made it possible to mix and match products with more expensive furniture.

“For example, we took the shelves and tables, repainted them, and this allowed us to change the product beyond recognition. As for the tastes of the Russian consumer, it is difficult to say that this brand has changed their opinion: rather, it instilled in people a love of the Scandinavian style, because when the stores launched, Scandinavian decor was present. something new and interesting at the same time”, Karasaeva remembered.

The designer expressed the opinion that now on the Russian market there are worthy replacement options.

As an example, he cited the Fix Price chain of economy class stores.

“There often appear various thematic collections, the elements of which will fit into almost any interior. The same collection with elements reminiscent of Provence. A big plus is that the collection covers the entire product line: these are not only decorative items, but also plates, utensils, various storage boxes and bath glasses. IKEA had similar stories,” he said.

Karasaeva believes that the changes are for the better and that the departure of IKEA is not the end of an era for designers.

“Scandinavian trends are gradually going out of fashion and are being replaced by completely different trends. Almost nothing will change for the design market: I am confident that Russian manufacturers will quickly fill the gap and demand that is now created.” he is sure.

In turn, Victoria Pashinskaya, designer and founder of PV Design Studio, expressed the opinion that the Swedish brand does not change the tastes of Russians, but that things from there are “at home for everyone.”

“For small and medium budget workers, IKEA has been a lifesaver. Valuable design solutions for small apartments can always be found in their showroom. Their feature is convenience and simplicity. Ordered in the morning – already collected in the evening. IKEA had an installment system that was also particularly suitable for Russian citizens. The brand was also useful for the renovation of rented apartments, ”Pashinskaya recalled.

He also said that IKEA’s furniture is also suitable for business – to decorate public spaces.

“Products are mobile and easy to convert into more tailored options. As a rule, commercial real estate clients need a quick result. While there are rental calendar holidays. IKEA has helped me many times,” said the designer.

He also noted that his clients rarely opt for the Scandinavian style of the Swedish brand, preferring classic or art deco.

“These styles are an echo of the past, when old things take a new life. IKEA does not fit this concept at all. At an exhibition in Milan 4 years ago, a lot of furniture from the 60s to the 90s was presented. It was redesigned and produced for modernity, but with a “flavor” from the past. Now we can say with confidence that the trend has reached Russia. IKEA will be replaced by mid-century style, – says the designer.

Noting that the quality of Russian products has increased, Pashinskaya expressed the opinion that “something similar to IKEA will emerge in the domestic market” over time.

On August 15, IKEA completed the final sale on the eve of its complete departure from the Russian market. socialbites.ca discussed the outcome of the Swedish brand with two Russian designers – they said that the Scandinavian style is out of fashion, and home accessories can be found at Fix Price.



Source: Gazeta

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