While Antena became the leading network for 3 years, La 1 takes off and returns to double digits

In terms of chains, antenna 3 Thanks to its strong daily television program, it was positioned as the leader of the year with an average share of 12.6%.. La 1, which had an up-and-down performance throughout the year – leading the months with the European Cup and the Olympics – once again settled in double digits, taking second place with a share of 10.5%, an increase of eight tenths compared to the previous year. . For its part, it was Telecinco that fell below double digits and signed 9.8% after suffering a six-tenths decline through 2024. Meanwhile, laSexta recorded its best annual figure in the last three years with 6.4%, while Cuatro grew by three tenths to 5.5%.

If we break it down to targets, the leading channel for women is Antena 3, and the channel preferred by men is La 1. By age, Boing is the leading network among kids ages 4 to 12, while La 1 ranks first among teens ages 13 to 24. Telecinco dominates among viewers aged 25-44, while Antena 3 is the most watched series by viewers over 45 years old.

IThe program, which won the title of the most watched program of the year with 13 million 587 thousand viewers at the end of Euro 2024, broadcast on La 1, reached an impressive audience share of 78.7%.. The only thing other than sports that could argue against this is ‘Eurovision’, which had 5,465,000 viewers and 52.1% of the votes.

Among the 25 most watched (non-sports) broadcasts of the year; ‘El hormiguero’ receives 12 broadcasts, while ‘La revuelta’ receives 4 broadcasts. Also noteworthy bells José Mota’s New Year’s special from La 1 and Antena 3 and the ‘Pasapalabra’ boat broadcast in May. In terms of news, Antena 3 ranked first with an average of 18.1%, while the most watched program on tape was ‘The Island of Temptations’.