Jewelry brand Sokolov analyzed sales of jewelry by zodiac sign and told socialbites.ca that products with Leo are the most popular in all regions of Russia.
Jewelry for the Scorpio zodiac sign came in second place, and jewelry for the Aries zodiac sign came in third place. At the same time, jewelry for the Virgo, Sagittarius and Capricorn zodiac signs are the least purchased products.
Experts noted that women buy jewelry with astrological themes. According to Sokolov, in 2024, only female representatives will buy products.
Moscow became the leader in sales of jewelry with astrological themes, where Leo products were purchased the most. St. Petersburg came in second, with Aries jewelry being the most popular. Yekaterinburg closed the top three, where Aquarius products were purchased the most. The lowest demand for jewelry with astrological themes was recorded in Kaliningrad, Krasnodar and Omsk.
According to Sokolov, the average purchase price of products bearing the zodiac sign in Russia was 2,029 rubles. The highest average bill was in Voronezh at 4,241 rubles. Moscow came in second at 4,084 rubles, and Kazan came in third at an average of 3,746 rubles.
Previously reportedThis is how much Russians spend on jewelry in six months.
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Source: Gazeta
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