Mango strengthens its commitment. metadata store and digital art. Between collection, impulse trends and technology bet, love between signatures fashion and this time virtual art begins to take shape. NFT (Non-Tradable Token). As part of the opening of the new store fifth avenue new yorkMango announces five co-creations unique digital works of five parts Miró, Tapies and Barceló. The physical and virtual works of these artists will be exhibited in the new establishment and in one venue. metadata storeespecially Decentraland Museum District. Mango and its president and founder, Isak AndicThey don’t want to be left behind in everything related to art and collecting, two of the entrepreneur’s personal passions. Mango offered new York new in front of the international press metaversion bet, virtual but very real art that is not for sale but may be in the future. Digital loyalty and brand image. Especially fashion.
Mango it also complemented new ‘wearables’, some of which will go on sale and others will be gifted. These wearables will take the form of pins or badges that can be worn virtually. metaverse avatars. A commemorative t-shirt was also created in the form of 100 NFTs. Wink at young and tech customers.
Jordi Álex, director of technology, data, privacy and security at Mango, said: “Mango’s development in the metadata warehouse environment is another example of the innovative character of the company and its strategy based on continuous innovation. With the idea of developing new projects in the future, it is possible to create digital content that new professionals will be involved in in the coming months. development will enable us to add virtual media to digital and physical media in our channel ecosystem.” The ultimate goal is to discover new ways to communicate with customers and how to convey the Mediterranean style of the brand to customers. According to Álex, “in the next 10 years, young people may be buying clothes or ‘wearables’ for the virtual world rather than the physical one, and Mango should be wary of this possibility.” To do this, the multinational creates internal mechanisms and alliances with tech companies to delight fashion customers in any field.
A non-tradable token (NFT) a crypto asset It has the ability to be unique and unrepeatable. Thanks to blockchain technology, the properties of such an asset can be stored, making it possible to document both the originality and ownership of the asset. But the value and price of each NFT is dependent on supply and demand, just like any other asset. Design, originality and exclusivity can also be associated with digital art and Andic wants to be a part of this trend called consolidation. Mango’s entry into the virtual environment of the metadata warehouse represents another step in strengthening the channel and partner ecosystem on which Mango’s business model is based. It also reinforces the company’s commitment to digital innovation and its search for new channels of engagement with its customers.
Offshore is currently the leading online marketplace dedicated to the sale and protection of NFTs. Founded by Devin Finzer and Alex Atallah in 2017 in New York City, Opensea is a website that allows the direct sale of non-tradable tokens at a fixed price or through an auction, based on the Ethereum ERC-721 standard. The company is already worth about $14,000 million. Decentraland is a 3D decentralized virtual reality platform consisting of 90,601 parcels of virtual land. It is currently an example of a metadata store. ‘sim city’ but with evolutionary expectations. virtual property decentralized They are NFTs that can be purchased through the MANA cryptocurrency based on the Ethereum Blockchain. It was created in 2015, went public in February 2020, and is overseen by the nonprofit. Decentraland Foundation.
Andic has always been associated with contemporary art. His initial acquisitions focused on works by the most representative Catalan artists, and he’s betting he combined them with works by a variety of international and national authors. Picasso is part of his collection, from established artists such as Miró, Tàpies, Barceló or Plensa to lesser-known artists such as Jorge R. Pombo, Harding Meyer or Weng Fen. The metaverse and the explosion of digital art are among Andic’s recent goals. Fashion companies cannot turn their backs on aesthetic trends and styles.
The metadata warehouse wants to be one more link between customers and the times we live in. Culture is the brand value for Mango and a differentiating factor that sets it apart from textile brands that are more connected to technology and price, such as Chinese Shein. Although customers often don’t realize it, they are the intangible assets that surround the product and the company that produces it. Mango is planned to evolve into a more valuable brand image and the metaverse strategy is part of this overall strategy. Mango has already announced its entry into the NFT market this year with the release of three unique artworks that it has created in collaboration with crypto artist Farkas, further deepening the topic.