Sergey Lazarev has submitted an application to Rospatent in order to register his own name alongside a distinctive monogram. The emblem combines two letters shaped into a heart, forming a bold trademark mark. According to City News Agency Moscow, this move signals Lazarev’s intention to safeguard his brand identity across various consumer goods while extending his creative footprint into official branding channels. [Source: City News Agency Moscow]
With the brand protection in place, the artist envisions a line of items that bear his name and monogram. The scope of goods is broad, spanning stationery, headwear, footwear, intimate apparel, and a range of clothing products. Beyond product lines, Lazarev’s trademark could support advertising initiatives, promotional campaigns, and the production of shows and video content, allowing for cohesive brand storytelling across multiple media. Lazarev’s representative, however, has not offered a comment to the agency at this time. [Source: City News Agency Moscow]
Earlier in January, television presenter Larisa Guzeeva took steps to register the trademarks “Larisa Guzeeva” and the name’s stylized mark. The registration assumes a diverse product and service ecosystem, including cosmetics, household chemicals, underwear, and latex apparel. The reach extends into professional services such as hotel management, insurance, real estate, design, gynecology, and plastic surgery, indicating a strategic approach to licensing and brand diversification. [Source: City News Agency Moscow]
In the same period, industry outlets reported that entertainer Dmitry Nagiyev intends to file to register his own name as a trademark, signaling a broader trend of celebrities formalizing personal brands in Russia. [Source: Vedomosti]
In related news, it has been noted that Garik Kharlamov is slated to appear in the project Prostokvashina, highlighting how brand associations and personal names can intersect with entertainment projects and endorsements. This pattern underscores how high-profile individuals are increasingly leveraging trademark protection to manage their public personas and commercial opportunities. [Source: Various industry reports]