Producer Joseph Prigozhin stated that forecasting a fresh wave of popularity for an old hit is nearly impossible, even in cases like Katya Lel’s song “My Marmalade.” His remark was cited by Evening Moscow.
He described this kind of resurgence as a flash that appears and vanishes quickly. Prigozhin added that Katya Lel is likely planning some form of reinvention to relaunch her career, whether within Russia or on international platforms.
The producer pointed out that Katya Lel, along with the groups T.A.T.u. and the performer Vitas, stands out because of their unusual approaches to music and image.
According to Prigozhin, it would be a mistake to call them merely special. He framed their formula for success as a blend of distinctive artistry and strategic timing that resonates with audiences across borders.
Following the success of her track, Katya Lel publicly reaffirmed a commitment to staying in Russia and reassured fans with a message asserting pride in the country. Reports also noted interest from major labels, including Universal in London and Sony Music on a global stage.
Katya Lel’s “My Marmalade” reached the top five on the global Spotify chart, outperforming Mitski’s tracks in certain metrics and outperforming other popular songs in the same period. The track gained momentum after a TikTok virality spike, with social media activity contributing to broader recognition. It was widely discussed that the song’s rise occurred during a period when older hits sometimes re-enter the public consciousness through platform-driven discovery, streaming playlists, and user-generated trends.
Previously, critic Sergei Sosedov weighed in on the Russian audience’s reception of Orbakaite’s return to the screens, suggesting a renewed interest within the country could be possible, and highlighting how public perception can shift with media exposure and cultural moments.