Artists, producers, experts and members of the entertainment industry came together this Monday for a series of lectures and panels held before and during the Latin Billboard Awards. Highlight your “big moment”. spanish music, with urban music as the undeniable driving force.
“This is a fact, it was not invented. Spanish music is the second most consumed music in the world“Leila Cobo, senior manager of Billboard Latino, told Efe at the event’s launch.
Christina Aguilera, Chayanne, Maluma, Camilo, Wisin y Yandel, Nicky Jam, Romeo Santos, Mariah Angeliq, Ozuna, Eladio Carrión, Ivy Queen and Eslabón Armado are among the stars to visit the Faena Forum in Miami Beach this week. review their trajectories and, by chance, Analyzes the current state of Latin music during an event that is nearing capacity.
At the start of the week, several well-known figures are still visible in the halls and corridors of the Faena Forum. Among those already in Miami Beach is Puerto Rican urban music duo Wisin y Yandel promoting their album “La Última Misión”, with which they plan to close their successful joint careers.
Latin Music Week program will remain “against the wind and the current”Cobo announced the opening of a meeting that will peak later this weekend, despite the predictable downpours caused by Hurricane Ian.
Victims of Fiona, another hurricane in Puerto Rico, will benefit from a fundraiser that Billboard will organize in favor of the island’s Red Cross, which is precisely the cradle of reggaeton.
The event also attracts a large number of music industry executives and producers.some are behind songs that have achieved planet-wide success, not just for “networking” but also for taking the stage as speakers and explaining how a successful single was built.
Second most consumed Spanish music in the world
“People like[Latin music]I don’t know if it’s because of the rhythm or because it’s easy to dance”He adds Cobo by commenting on an explosion of Latino artists in the global rankings, whose predecessor is likely the ‘Despacito’ phenomenon of Luis Fonsi and Daddy Yankee, where the spillover power of streaming platforms is undoubtedly a key factor. crowned.
But also the classifications of the specialty magazine Billboard exemplify this. Graph the great influence of Spanish musicand the Puerto Rican Bad Bunny, which topped the Billboard 200 with two different albums, is a turning point in the history of this ranking.
The last of these, Puerto Rico’s newest record production, ‘A Summer Without You’, all in Spanish, topped this list eleven times and never dropped from second place.
“It’s so iconoclastic”Cobo talks about Bad Bunny, which is the reason for its global success, with 23 nominations and tenth place at the Billboard Latin Music Awards, which will be presented this Thursday in Miami with its voice, timbre and distinctive aesthetic. that it adds to the next Latin Grammy awards.
Colombian Karol G, who has fifteen Latin Billboard nominations, another one of the powerful names of urban musicAs the manager pointed out, it’s a picture of women’s empowerment and at the same time real, crowd-moving.
Both he and Bad Bunny have placed their songs on the world-famous Billboard Hot 100 chart in recent years.Every time there are more songs in Spanish it occupies their first place and before ‘Despacito’, a kind of solitary attack appeared on the honor bench.
This global prominence of reggaeton as the current master and master of Latin music has allowed different bases to meet, for example, in a song like DJ Snake’s ‘Taki Taki’ and featuring Cardi B, Selena Gómez and Puerto Rican Ozuna. to cooperate.
“The industry is in a good time”He echoes Cobo, which brings together panels that are both inspiring and practical (many of which are related to the use of social networks) and touch on the topics of the conference week’s panels starting today. The current growth of Latin music.