Nolcha Shows is a New York-based company whose event focuses on the promotion and production of events. This week, creators, investors, people from the fashion industry in general came together to exchange views and information at an event that unites fashion in real life and the new Internet, Web3. Among others, clothing designs are presented that were acquired for personal use and also exist in the metaverse. The idea is that our avatar is dressed like us. After all, it is our second selves on the blockchain. If we’re going to have a life where it’s possible to attend a movie premiere, go to the doctor, or dive into the deep sea, the “normal” thing is that we can give it the look we want. For those who want to learn more, the name of the collection is Phygital Meta Street Wear.
In English, to wear means to wear. This is where things come in. Wareables are everything our avatars can wear. For example, clothes, shoes, jewelry, even hair. Speaking of games, an item can be a helmet that gives super powers. Which gives me the opportunity to introduce Luigi Rockets, a Madrid-based Venezuelan artist I met by chance one day while digging through the Hive blockchain. I reach out to him not because he has superpowers, but because he designs clothes to sell in the metaverse.
Luigi Rockets has information about his social networks in his Hive profile and in addition to the images he presented, it caught my attention, he only had one follower on the Hive blockchain blog, which has thousands of followers on Instagram, but of course, it was his first post, the presentation post. A post he could do with the help of a friend who handles these topics very well. While this is not new to the blockchain as Luigi is doing NFT sales, it’s thanks to other friends who have helped him get into other platforms where he can sell his art. I completely agree with what the artist told me: «If you have to enter Web3 alone, it is not easy to enter».
I’ve been so insistent that artists I know approach this technology, let’s not forget that it allows viewers to financially reward other users for shared content. I also tell them that this is not special and not more troublesome. They already have the content shared on Instagram, Twitter, Telegram etc, they just need to take it to other apps, decentralized apps. Luigi Rockets is an example of what I’m commenting on. He understood the difference, the breadth of horizons that Web3 offers, and, on the contrary, he knows the feeling of not progressing, of not knowing if he is being silenced by the application we are using, of suffering from censorship. as in the picture you see next to these lines. It is an image of a hyperrealist sculpture titled Orgasm by the author, which Instagram dislikes and therefore does not allow to be shared. Fortunately, the censorship didn’t get to Luigi’s latest work, Wildflowers: the blows that life gives us invites us to thrive, so you can see it on the artist’s own profile on Instagram @luigi.rockets and later this year, later this year. They will be able to attend the opening ceremony on Metaverse virtually.