this New York Fashion Week come back this friday with a six-day calendar includes more than a hundred paradesmany come face-to-face with veteran brands like Carolina Herrera and Jason Wu, others like Patricia Voto, and also some unexpected brands like Tommy Hilfiger and COS.
first day starts with the Proenza Schouler parade celebrating its twentieth anniversaryand in the last, Wednesday, September 14, the curtain will be lowered by Tom Ford, leader of the US Council of Fashion Designers during the years of the pandemic, and will be a champion of changes to promote inclusion and sustainability. sector.
also listed Names like Tommy HilfigerUnlike collections that take months to reach the public and return with a show inspired by Andy Warhol’s famous Factory, which will air on the metaverse three years later, their clothing will be available for immediate purchase.
It also highlights the landing of two major Italian firms: Marni opened in New York as part of an international “tour”Celebrating the twenty-fifth anniversary of the “Baguette” bag with the help of model Linda Evangelista, Fendi has so far been out of the spotlight due to a bad cosmetic experience.
There are many companies that stick to the New York event, some more experienced, some younger. Carolina Herrera, Michael Kors Y Jason Wu to Cristian Siriano and Laquan Smith via Coach, Tory Burch and Willy Chavarria, whose pieces are often seen at red carpet events.
Among all these brands that are usually associated with haute couture or big events, one exception stands out: Swedish affordable clothing chain H&Mpresenting its new collection from minimalist firm COS at a parade that demonstrates the company’s interest in the US market.
They also make way more and more emerging designers, some with a clear commitment to sustainability, such as Gabriela Hearst, a Chloé creator with her own line; Patricia Voto, who uses leftover fabrics from other fashion houses, or Alejandra Alonso Rojas, who follows natural craft processes.
Some go in, some go, because there are designers who were regulars at this event and chose to follow their own rhythms, such as Ralph Lauren, who presented his collection at the Museum of Modern Art in March, or Marc Jacobs, who did it. ie at the Public Library in June.
Following the trend of recent years, parades are held all over the city and in some cases they take private and unknown spaces to a part of the community, Like the posh Hotel Plaza next to Central Park or the Cipriani restaurant on Wall Street, frequented by celebrities and high-end executives.
And there are some options that seem to respond to causes beyond fashion, such as the United Nations headquarters square, which appears as a planned setting for the parade of Nepalese fashion designer Prabal Gurung, an activist for the rights of immigrants. and women.
Alongside these parades that are framed in the official calendar and focused on American fashion, there are a number of catwalks showcasing fashion from other countries and cultures, such as the Latin American Designers Platform or Rise NYFW, which is home to several Canadian indigenous designers.
But not everything since “Fashion Week” is a rite of passage. attracts a large number of tourists and business visitors to the cityIt is accompanied by talks, presentations and exhibitions about fashion, such as at the Fairchild Fashion Museum, where photographs of historical moments in this art will be displayed.